If you've looked at the pricing of the various auto-responders that are available on-line, you may have decided to search for and use a free auto-responder for your marketing needs. Using free auto-responders is acceptable in certain situations, and in the world of Internet marketing, any auto-responder is better than none.
Your first option for a free auto-responder should be the one that comes with your web hosting account, if you have a web hosting account.
These auto-responders can easily be set up through the control panel of your website, and they do not contain advertisements from the auto-responder
company or web hosting service. If you do not have a hosting account, or your hosting account does not include auto-responders, there are other options that you can pursue.
There are many free auto-responder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your auto-responder sends out. These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.
Many paid auto-responder services offer a free version as well. These free versions may or may not include advertisements in the outgoing messages. These lighter versions of the paid auto-responders typically do not include many of the powerful features of the paid versions. But if you don’t need the more advanced features, this is a great choice.
Most free auto-responders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to
the paid versions once their lists are large enough to exceed those limits. Many marketers don’t feel that the expense of the auto-responder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.
As the owner of a business, you are the only one who can decide whether you need a paid auto-responder service, or if a free one will do the job. If your list is small, a free auto-responder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading.
However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell. They may even pose a problem if they do not directly compete
with your product or business. Again, this depends on what you are trying to accomplish with your auto-responder.
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