Building Interest With Autoresponder Messages

If you are using your auto-responder to sell a product or service, you must be very careful as to how you approach your potential customer.  Few people like
a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase.  So how do you accomplish this with auto-responders?

It’s really quite simple, and in fact, the auto-responder makes getting the message to your potential customers those seven times possible.  On
the Internet, without the use of auto-responders, you probably could not achieve this.  Too often, marketers make the mistake of literally slamming the potential
customer with a hard sales pitch with the first auto-responder message.

This Won’t Work!

You need to build interest slowly. Start with an informative message, a message that educates the reader in some way on the topic that your product or service
is related to.  At the bottom of the message, include a link to the sales page for your product.  Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product
giving the reader more actual information with each and every message. Your final message should be the sale pitch not your first one!

With each message, make sure that you are giving the customer information pertaining to the topic, free information!  This is what will keep them interested
in what you have to say.

This type of marketing is an art.  It may take time to get it exactly right.  Use the examples that other marketers have set for you.  Pay attention to the messages that you receive from other marketers.  Start a ‘swap’ file, and keep those messages.  Use some of the better sales copy for your own auto-responder messages, just make sure that you tweak the messages to ensure that they are not an exact copy of someone else’s sales message!

So remember don't start with a hard sale.  Build your potential customers interest. Keep building on what the problem is, and how your product or service can
solve that problem or fill that need.  If you are doing this right, by the time the potential customer reads the last message in that series, they will be
convinced enough to make a purchase!